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5 Common Mistakes in A/B Testing You’re Probably Making

Data drives decisions. Without factual and accurate information, companies base decisions on intuition. Over time, the lack of statistically sound testing practices leads to unhappy customers. Therefore, A/B tests are not only important to planning but also important to planning properly.

Traditionally, A/B tests can take weeks to plan and even longer to execute. With over 30 years of combined A/B testing experience, MarketDial commonly sees these five mistakes that prevent you and your company from properly planning offline A/B tests.

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