Kum & Go uses MarketDial to validate customer loyalty and sales lift with adoption of mobile app

  • Convenience Stores

For four generations the family-owned convenience-store chain has focused on providing exceptional service and exceeding customer expectations. Established in 1959 in Hampton, Iowa, the chain has since grown to employ 5,000 associates in 400 stores across 11 states in the Midwest and the Mountain West.

3 min. read

MarketDial can help Anabi Oil solve these problems:

  • Find new locations that fit the profile of your most profitable locations
  • Test new convenience store initiatives at a smaller scale, ensuring success upon full rollout
  • Discover the demographics that support new menu items.

The best of the best use MarketDial to optimize their retail operations. We can help Anabi Oil do the same!

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and many more

The decision to partner with MarketDial was simple. The MarketDial team has proven to be a strategic, flexible partner that works closely with us on our needs to quickly turn customer data and insights into actions.
—Kristin Boyle, VP Athlete Insights & Marketing Analytics, DICK’S Sporting Goods

Handpicked Resources for Anabi Oil

These resources have been handpicked to help your team learn about in store testing.

White Paper

Mitigating risk and optimizing opportunity with in-store testing


In the retail world, when you learn from hindsight, you’ve already lost money. Want the gift of foresight?

Case Study

Woolworths innovates to improve its customer experience, driving gains in a key product category


An Australian supermarket searched for a competitive advantage in a hyper-competitive market. What they found drove sales through employee engagement and customer experience.


MarketDial announces new partnership with DICK’S Sporting Goods


This new partnership will allow the sporting goods retailer to utilize MarketDial’s cloud-based software to test in-store solutions prior to implementation.