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3 Ways to Avoid Bias in A/B Testing

Running precise and accurate A/B tests may sound daunting at first. Following good practices to build tests that reduce bias can improve the accuracy of test results and give more confidence to business leaders in the decision-making process. A large factor in decreasing bias is automating the testing process, allowing businesses to run tests smoothly without noise and adapt quickly to boost efficiency.

MarketDial provides high-quality tools that assist in the A/B testing process for offline brick-and-mortar stores. MarketDialā€™s expert system guides users through a simple process to build and execute tests with reduced effect of human bias compared to manual testing techniques. Utilizing the MarketDial platform, here are three ways input bias can be minimized for both A/B testing experts and novices.

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