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Creating a Culture of A/B Testing

Stop the guessing and determine your success metric.

Information gained from offline A/B testing drives businesses and enables companies to make more profitable decisions. Despite the benefits, some companies have yet to create a culture of testing. Sometimes it’s for fear of the expense, or maybe because a company can’t see the value in A/B testing, or perhaps it’s because a company simply hasn’t figured out how to go about it.

Whatever the reason, using A/B testing to gather data and make informed business decisions is pivotal to staying competitive in the shifting retail and service landscape. Nurturing a culture of testing within companies can put them a step ahead of their competition and drive growth and profits.

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