More than ever before, consumers are focused on aligning their spending with their values and principles. However, to successfully speak to a customer’s values, they must be able to trust you first. In this webinar, McMillanDoolittle shared their newly developed and widely applicable methodology to quantitatively measure consumers’ trust in retailers and brands, and discuss some of their latest research on the retailer initiatives and positioning that most correlate with trust.
In this webinar, we heard from three presenters, Jill Bromann, the Director of Consumer Insights at McMillanDoolittle, Alyson Fischer, Manager, and Emerson Delgado, Consulting Associate at McMillanDoolittle.
For a link to their whitepaper – click here.