MarketDial is excited to welcome Bill Hanifin and Jeannie Amerson from our partners at Impact 21 for our October webinar. They’ll be discussing customer loyalty and trends in this new world.
Customer loyalty is highly relevant to consumers and can be extremely effective for brands(retailers), despite the confusion about the concepts. In the rapidly changing retail environment of today, loyalty models and delivery mechanisms need to be redefined to resonate with customers.
Convenience retail is adopting a new integrated approach, focused on driving best results. The core of this approach is to awaken to the enterprise impact of customer loyalty and realize how many areas of your business that a loyalty strategy impacts. Integration of key areas of business, including operations, category management and digital transformation will deliver an optimal customer experience and drive sales growth.
Bill Hanifin leads the Customer Engagement and Loyalty practice at Impact 21. He is a Certified Loyalty Marketing Professional (CLMP™) with over 20 years of experience developing and implementing Customer Loyalty Strategies designed to delight consumers and drive profitability for his clients. Bill has a passion to understand how people make purchase decisions, in turn helping brands unlock new ideas to engage customers in long-term profitable relationships.
Jeannie Amerson is a Loyalty and Customer Engagement Principal Consultant with Impact 21. She has over 20 years experience in the convenience industry establishing and developing enterprise-wide loyalty strategies, supporting programs and member experiences. Her expertise extends into corporate & product branding, integrated marketing, market & competitive analysis, as well as development & training. She is driven by understanding consumer behavior and transforming customer loyalty from habit to passion, while driving sales and business growth.