With MarketDial you can construct and analyze a perfect A/B test.
Integrate and Enrich Your Data
AUTOMATED DATA UPLOAD
Easily load your transaction data with no transformations required. We’ll even help automate the process.
STORE ATTRIBUTE ANALYSIS
Send any store attribute data you have on hand—square footage, store type, seats, parking spaces, customer satisfaction survey results, etc.
ADD LOCATION & LOCAL DEMOGRAPHIC DATA
MarketDial automatically performs trade-area analysis to enrich your data with consumer demographic and competitive location data.
HIGHLY-SECURE
All data is stored on our highly-secure AWS servers
Incredibly Easy to Use
EASY STEP-BY-STEP TEST BUILDER
MarketDial will guide you through the process of building an accurate test by helping you select the quantity stores sampled, which are the optimal stores to include in the sample, ideal test length, and more.
QUICK PROFICIENCY
Almost no training is required for analysts in any department to become A/B testing experts.
TIME & RESOURCE SAVER
Reduce the amount of time analysts spend building and analyzing tests. Redeploy resources to more strategic needs.
Broad Testing Capability
WIDE RANGE OF APPLICATIONS
Test promotions, pricing changes, staffing levels, store remodels, category management initiatives, promotions, and more!
TRACK PROGRESS & INCREASE EFFICACY
Look back at prior initiatives to estimate how effective they were at driving KPIs.
DIVERSE ANALYSES
All data MarketDial receives can be analyzed in a test. See the impact of an initiative on revenue, profit, guest count, CSAT, etc.
Additional Features
Accurate, reliable testing toolkit
MarketDial moves with you—access test results in any web browser at any time
Best-in-class data science woven throughout MarketDial’s software
Uncover and avoid hidden testing bias in sample selection and analysis
Right-size tests to ensure a cost-efficient testing regimen
Built by ex-McKinsey and -BCG consultants