Get Access to our Extensive Library of A/B Testing Content and Resources
How Maverik Changed Visual Merchandising Company-wide, Without Doubt
Maverik was approached by a vendor to change the visual merchandising for Mars candy products. These particular candy products represented a significant portion of the overall category revenue for Maverik, and the supplier believed that visually remerchandising the products would increase sales 5-6 percent.
Maverik was hesitant to invest in remerchandising the entire fleet of stores without hard data to prove a positive relationship between the visual merchandising collateral and sales. To increase confidence, A/B testing would need to be done…