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How Operations Utilizes A/B Testing

A retail operations leader’s job is complex and diverse. This multidisciplinary role leads change throughout the entire organization and is faced with many important, costly and high-impact decisions. In order to make high-impact decision making simpler and more effective, operations leaders can utilize offline A/B testing in almost all areas of their work.

By appropriately A/B testing offline initiatives, leaders can significantly improve decision making through the ability to automate test management, the ability to test multiple initiatives and ability to provide consistent data analysis. Operational leaders can apply MarketDial’s A/B testing methods to many business applications including labor management, space optimization and the customer experience.

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