Testing customer initiatives requires retailers to understand the complex relationship with customers and the motivators that drive purchase behavior. Whether working with a CRM/DBM partner or utilizing your own POS data, the MarketDial solution can enable users to create complex customer A/B tests in minutes.
MarketDial allows marketing and CRM professionals to build customer tests in minutes in one of two ways:
Upload your own test/control customer groups to create a test in MarketDial. The application will:
Or, use the MarketDial application to select custom test/control customer groups to be used in testing.
In addition to supporting test/control optimization, the MarketDial application supports custom outputs/analysis that are optimized for your specific business. Where many solutions seek to provide users with a one-size-fits-all solution, MarketDial remains focused on providing results/analysis that are insightful and actionable, which is nearly impossible with generic reporting and analysis.
MarketDial is focused on enabling users to set up the most accurate and actionable testing possible. We utilize a comprehensive set of data to create optimized test/control customer groups to ensure accuracy. In addition, we provide users with the ability to optimize for size of test population and duration of test to maximize accuracy and minimize testing costs.
Our simple interface and customizable analysis/reporting enable users to create customer-based tests in minutes and support a wide variety of analysis that deliver actionable insights. Customized to your business using your standard KPIs and analysis, MarketDial is able to provide insights that will result in improved performance and customer satisfaction.