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The MarketDial platform allows retailers to use standardized methodologies to measure the impact of testing in areas such as: labor and staffing, promotions and pricing, planogram or space to sales, as well as many others. MarketDial’s unique approach combines statistical best practices with complex modeling and analytics to deliver comprehensive and actionable analysis.
In addition, the MarketDial platform supports multiple simultaneous store tests via out-of-the-box test management features. Users no longer have to manage which stores are currently being used in tests as test or controls, the application manages it all automatically. Systematic management of test/control sets enables the user to focus on creating the right tests and removes the risk of test collisions that often occur with manual management of stores is required.