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Woolworths innovates to improve its customer experience, driving gains in a key product category

When Woolworths leaders identified an opportunity in their produce department that could result in a competitive advantage if addressed effectively, they acted. With many local competitors relying on deep pricing discounts to win customers, Woolworths took a broader view and decided to test several factors, including discounted pricing, to determine what was most valuable to their customers.

Woolworths quickly realized that creating, managing and executing these tests would be difficult and time-consuming. Without a testing solution to ensure consistency in the test design and analysis, there was a risk that results would not be accurate or reliable. Enter MarketDial.

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