Who We Are
MarketDial’s partners use its platform to make critical decisions based on the results of its proprietary in-store experimentation process. They are able to design and analyze statistically rigorous in-store tests to validate business outcomes in a variety of business verticals including Retail, Restaurant, CPG, C-Store, Healthcare, and Financial Services. The MarketDial platform supports comprehensive testing of business initiatives related to pricing, promotions, operations, labor/staffing, new products, and more.
In addition, MarketDial is engaged in strategic partnerships with top management consulting firms and retail industry analytics leaders in order to bring the most comprehensive solution to our clients.
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How We Got Here
MarketDial is a technology company founded in 2016 by former management consultants from BCG & McKinsey. As consultants, our founders assisted retailers in many challenging engagements, provided thought leadership, and developed new initiatives for these businesses. A common set of themes began to surface through these engagements:
- Many retailers did not have a culture of experimentation. Decisions were largely based on business experience and overall YoY performance.
- High-level resources required to properly design and analyze A/B tests were rare and expensive. Retailers were largely foregoing testing as a result.
- A/B testing solutions were not cost effective and required high-level analytical resources to operate, limiting the potential user base within a company, thus limiting the benefits realized through testing.
The vision for MarketDial is an easy-to-use platform with a high-touch service model that extends beyond traditional models. Retailers need to be able to create tests easily, analyze and comprehend the results, and create as many tests as desired. Businesses that use MarketDial receive the support required to utilize the platform, which includes: on-site training sessions, dedicated analytical and data science resources, and strategic support and thought leadership. In order for our partners to get the most out of their engagement with MarketDial, the platform had to be simple, scalable and accurate.
MarketDial is headquartered in Salt Lake City, Utah. MarketDial is the leader in offline A/B testing with clients stretching across multiple continents. MarketDial’s simple interface and guided test set-up process enables users of all levels to create a perfect test in minutes. Users from any function can create tests in support of business initiatives and be confident that their test will be set up correctly, time after time.
The MarketDial platform supports a full spectrum of testing initiatives with the applications, scalability, and comprehensive results. MarketDial Data Science and Client Success teams are engaged and available to support ad hoc analysis on client testing initiatives.
With a standardized approach to test creation and analysis, leaders can be confident that individual test results can be directly compared for business decision making. Once implemented, the MarketDial platform will automatically update its data. The analysis and reporting are updated on a recurring basis with no manual effort increasing bandwidth and providing non-technical user access to any test results in an accessible format.
MarketDial embraces the idea of client partnerships to drive growth, experience, and success for both businesses. Our comprehensive approach to partnership includes strategic support, unlimited application use, included Client Success and Data Science support and unrestricted data integration. With expert assistance during every step of the testing process, clients can better leverage data and improve decision making to drive business through the MarketDial platform.