Browse through our collection or spend the day here. Our library has been created to bolster your testing repertoire. Learn from data science experts and field experts, explore applicable use cases, and read about relevant news and retail trends.
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Convenience Stores
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary.
Articles
Inflation occurs when prices spike but the value in money does not change, resulting in consumers getting less for the same amount of money. For example, if you purchase groceries from a store, and it costs you $100, but the following year it costs you $105 for the exact same items, then inflation for that year is 5%.
Case Studies
For four generations the family-owned convenience-store chain has focused on providing exceptional service and exceeding customer expectations. Established in 1959 in Hampton, Iowa, the chain has since grown to employ 5,000 associates in 400 stores across 11 states in the Midwest and the Mountain West.
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Articles
One of the clearest ways to understand MarketDial is to walk through the testing process.
A convenience chain wants to test a slightly fancier-than-normal coffee machine to increase sales in the coffee segment of the business. These machines are expensive. They’re about $10,000 per machine, so they want to test whether this change will increase coffee revenue before they decide to buy machines for all their stores.
Articles
The retail market has rarely been more uncertain. The retailers navigating this successfully aren’t moving slower — they’re testing smarter. Over the past year, MarketDial has analyzed hundreds of in-store […]
Articles
The 2025 holiday shopping season is underway, and a defining factor this year is the rising influence of AI in how consumers shop and how retailers operate. According to research […]
Case Studies
How testing can drive competitive strategy and resource allocation Renovations are an important investment for retail stores. They aim to modernize facilities, improve customer experience, and ultimately drive higher sales […]
Articles
The Shrinking Store, The Rising Stakes Retail footprints are shrinking. Whether by design or necessity, brands are downsizing locations, converting to microformats, or turning to urban concepts with less square […]
Introduction: Why Smart Retailers Don’t Guess In an industry where customer preferences change quickly, competition is fierce, and margins are razor-thin, guessing is a dangerous game. Retailers, grocers, and convenience […]
Articles
Technology as a Retail Growth Engine Retail is in the midst of a digital transformation. From artificial intelligence to self-checkout systems, technology is reshaping how retailers operate and serve customers. […]
Articles
Navigating the Modern Retail Landscape In today’s rapidly evolving retail environment, staying ahead requires more than intuition—it demands data-driven decisions. Retailers, grocers, and convenience stores face constant challenges: shifting consumer […]
White Papers
White Paper Mastering attribution across marketing channels Accurately determining the contribution of each marketing channel to the overall sales outcome is crucial for retailers to optimize their marketing strategies and […]
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