Restaurant

MarketDial assists restaurants in building accurate and effective offline A/B tests. Restaurants use the MarketDial platform across multiple departments to answer these questions are more.

Pricing and Promotions

• How do different promotions impact sales, margins and units?
• Are there some promotions that are more effective than others?
• What impact do changes in price have on the business?
• How does price elasticity vary by category or customer segment?

Loyalty and Customer Experience

• Do loyalty programs improve location performance?
• How do new business initiatives impact the customer experience?
• Do certain customers respond to loyalty efforts better than others? What type of loyalty benefits are most effective with customers?

Visual Merch and Planograms

• Which types of visual merchandising are the most effective?
• Is the incremental investment in visual merchandising worth it?
• Does changing the layout of the site, flow, and design improve location and/or category performance?

Operations and Labor/Staffing

• How do site employees and site operations impact the performance of the location?
• How does the way a location is staffed and managed impact sales and conversion?
• Are increases in labor spend ROI positive?
• How does a reduced wait time impact customer satisfaction?