MarketDial assists restaurants in building accurate and effective offline A/B tests. Restaurants use the MarketDial platform across multiple departments to answer these questions are more.
Pricing and Promotions
- How do different promotions impact sales, margins and units?
- Are there some promotions that are more effective than others?
- What impact do changes in price have on the business?
- How does price elasticity vary by category or customer segment?
Loyalty and Customer Experience
- Do loyalty programs improve location performance?
- How do new business initiatives impact the customer experience?
- Do certain customers respond to loyalty efforts better than others? What type of loyalty benefits are most effective with customers?
Visual Merch and Planograms
- Which types of visual merchandising are the most effective?
- Is the incremental investment in visual merchandising worth it?
- Does changing the layout of the restaurant, flow, and design improve location and/or category performance?
Operations and Labor/Staffing
- How do employees and operations impact the performance of the location?
- How does the way a location is staffed and managed impact sales and conversion?
- Are increases in labor spend ROI positive?
- How does a reduced wait time impact customer satisfaction?