RESTAURANTS

Serve up big insights

Design ways to reduce overhead, retain staff, and attract guests

To maximize profits in an ever-changing restaurant industry, you need a pan full of data mixed with a pinch of creativity

Plated food at a restaurant table with basket of bread and wine glasses.

MarketDial’s support through the testing of our new menu enhanced our decision to expand it systemwide. We are confident they will help us in exploring multiple of our strategic initiatives.

—Steve Cirulis, Chief Financial Officer and Chief Strategy Officer, Potbelly

Predict guest behavior with greater accuracy

Attracting guests should never be a matter of guesswork. A quick service restaurant believed that increasing prices in higher-income areas would improve overall revenue, and they acted on that belief without testing first. When the numbers weren’t what they expected, they conducted a retroactive test and learned that increasing prices had resulted in a 3% reduction in total sales.

Identify what processes are most effective

Just because your competitors are trying something new doesn’t mean you should jump on the bandwagon without testing it first. Because curbside pickup can be an effective way to reduce overhead costs and increase sales when it aligns with guests’ preferences, a MarketDial client tested to see if providing the service would result in an uptick in sales and traffic. They learned, however, that it provided a neutral lift with no impact on sales or revenue.

Plan ahead for increases in foot traffic

Knowing where marketing will succeed and the impact it will have on foot traffic can help you ensure you are adequately staffed ahead of time. One restaurant tested to see if increasing advertising spend in two markets would drive growth. It did. They saw a 9% lift in revenue in those markets and were able to plan accordingly with this foresight. Your customers will love you for creating short wait times!

Stand above the competition

Get agile testing solutions for your diverse testing needs

You name it, we’ll create a test for it. Pricing. Promotions. Loyalty. Consumer behavior. Staffing. Planograms. Operations. If you can innovate it, we can test it.

Democratize your data across every channel with a user-friendly interface

All levels within an organization can now be on the same page when synthesizing the information required to make uniform decisions.

Take advantage of the most comprehensive testing solution on the market

Because MarketDial’s singular focus is testing, you can be sure you are getting a state-of-the-art, robust product along with matchless client support.

Solutions by industry

Every great initiative began as an idea. But not every idea will be great. With agile testing solutions for diverse industry needs, you can know precisely which ideas will resonate with your consumers and which consumers will resonate with your ideas.