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Webinars
How DICK’S Sporting Goods leverages testing to take data-driven action
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary.
Webinars
Mitigating risk and optimizing opportunity with in-store testing
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Join Morgan Davis, CEO of MarketDial, to hear why retailers who test have a significant advantage over those who are not testing. Listen as he debunks the four false perceptions that inhibit companies from testing, and learn how successful retailers use test data to drive profit and protect shareholder value.
Webinars
Customer trust in the time of COVID
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
More than ever before, consumers are focused on aligning their spending with their values and principles. However, to successfully speak to a customer’s values, they must be able to trust you first. In this webinar, McMillanDoolittle shared their newly developed and widely applicable methodology to quantitatively measure consumers’ trust in retailers and brands…
Webinars
2020 customer loyalty trends for a changed world
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Listen as Bill Hanifin and Jeannie Amerson – from MarketDial’s partners at Impact 21 – discuss customer loyalty trends in the pandemic-impacted world.
Webinars
It’s time for grocery retailers to simplify: Webinar With Boston Consulting Group
- Grocery
Travis Jackson, Managing Director and Partner at The Boston Consulting Group, joined MarketDial to discuss an article he published in collaboration with other BCG partners titled, “It’s Time for Grocery Retailers to Simplify.” Topics will include range simplification, the costs of variety, and a post COVID-19 grocery transformation.
Webinars
Data considerations with RetailNext in the wake of COVID-19 webinar
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
In this webinar, we heard from Lauren Bitar, The Head of Retail Consulting at RetailNext. She discussed the general retail landscape, such as traffic, sales trends, and categories, as well as considerations going forward due to COVID-19. Johnny Stoddard, MarketDial’s Chief Data Scientist also joined to discuss effects of testing on the retail landscape.
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