Case Studies

Case Studies

Woolworths innovates to improve its customer experience, driving gains in KPIs

  • Grocery

Australian Woolworths Supermarkets, or “Woolies,” was founded in 1924. With approximately 1K stores, the company is popular throughout the country serving 14 million customers every week. The grocery store specializes in selling fruits, vegetables, meats, and packaged goods among other items. As their slogan suggests, the company is known for its “fresh food people.”

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