Intuitive test design
Setting up test parameters has never been easier.
Say goodbye to time-consuming spreadsheets. The MarketDial app automates the test design process to ensure statistical, scientific, accurate results.
Our partners love to build tests with MarketDial
Create tests in minutes
Say goodbye to spreadsheets with automated, machine-learning-powered software.
Maximize ROI by decreasing investment risk. Avoid loss and invest in success with the foresight to know which is which.
Enhance company-wide communication with shared, universally understood results and data democratization.
TESTING FOR SITES
Set your sights on your sites
When conducting testing for sites, the MarketDial app provides:
Move step-by-step through the test design process, ensuring every necessary parameter is properly set.
Reduce bias by selecting optimal test sites that best represent your rollout fleet.
Analyze test sites to find the most comparable treatment control sites.
The decision to partner with MarketDial was simple. The MarketDial team has proven to be a strategic, flexible partner that works closely with us on our needs to quickly turn customer data and insights into actions.
Adjust confidence levels based on changes to the number of sites and test length.
Break up treatments into different groups, allowing tests to be run at different sites at different times.
Utilize advanced modeling techniques to collapse variables when selecting optimal control sites.
TESTING FOR Customers
Connect with your customers
When conducting testing for customers, the MarketDial app provides:
Easily integrate customer databases to test both current and historical promotional effectiveness.
Utilize RFM modeling and user-defined customer attributes to determine optimal test group.
Determine how large of an audience is needed to reach statistical significance.
Evaluate what percentage of the audience is treatment vs. control hold out to determine recommendations.
Establish segments for optimization such as frequency of purchase and last purchase.
Want to learn more? Choose from the links to dive deeper into MarketDial.
Our scientists are your scientists
Put a name to your numbers.
Find what suits both your consumer and your bottom line. Test to understand which products, pricing strategies, and promotions are the right fit for ever-shifting consumer preferences.
ONBOARDING / DATA PROCESSING
Unparalleled onboarding assistance
Slice and dice your data with full client support.
Does your data feel daunting? Let MarketDial unpack it with you. We’ve got a team for that.
OUTPUT / ANALYSIS
In-depth data analysis tools
Give your test results context.
Utilize a variety of tools to help you make
sense of your test results. Learn what is the best rollout group
for optimal impact, what other basket items are affected, what attributes are driving the outcome, and what is influencing the lift.
Ready to start experimenting?
Put us to the test. Let us answer all your innovative questions.