Why MarketDial?
Raise confidence in every initiative
95 NPS
Our partners love the MarketDial app. The user-friendly automation makes testing a snap so you can get answers you need when you need them.
10:1 ROI
Guaranteed. Many clients see an even higher return on investment – sometimes after only one test. With multiple tests, the ROI sky rockets.
120
Hours saved per test. Now multiply that by 12 tests. Do one test per month, and you’ve saved almost 1,500 hours. More tests mean even more savings.
Get in-store retail media network attribution
Many retailers want to monetize their physical space but need a method to track return on ad spend. Loyalty apps often only measure loyalty customer behavior and can’t quantify the marketing impact on all shoppers. In-store testing provides an accurate, quick solution. Both retailers and CPGs can test to know how retail media network advertising is driving sales on a product, category, and store level for a diverse shopping audience.
See omnichannel data in one location
Online and in-store shopping experiences are symbiotic. It’s essential to ensure your data encapsulates both if you want to optimize the overall customer experience. See how online marketing impacts in-store sales and vice versa on one unified platform.
Save millions
MarketDial pays for itself after just one test. Most initiatives have real margin impact, and understanding that impact is crucial to managing risk. Changes are also operationally expensive; learning at a small scale that a $3M capital expenditure commitment won’t work is $3M in the bank.
Receive agile, attentive support
No two retailers are the same. Each has unique testing requirements and data streams. MarketDial’s innovative team of data scientists works with you to organize and incorporate your data, integrate optimal testing parameters, and define tailored solutions to fit individualized needs.
When you’re a large organization, most of your capital investments are multi-million dollars. If you just get one of those decisions right where it could have gone wrong, you’ve paid for it.”
Explore more resources
Webinars
How DICK’S Sporting Goods leverages testing to take data-driven action
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary.
Articles
Can A/B testing on pricing help bandage the inflation bleed?
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Inflation occurs when prices spike but the value in money does not change, resulting in consumers getting less for the same amount of money. For example, if you purchase groceries from a store, and it costs you $100, but the following year it costs you $105 for the exact same items, then inflation for that year is 5%.
Case Studies
Kum & Go uses MarketDial to validate customer loyalty and sales lift with adoption of mobile app
- Convenience Stores
For four generations the family-owned convenience-store chain has focused on providing exceptional service and exceeding customer expectations. Established in 1959 in Hampton, Iowa, the chain has since grown to employ 5,000 associates in 400 stores across 11 states in the Midwest and the Mountain West.
Ready to start experimenting?
Put us to the test. Let us answer all your innovative questions.