Output / Analysis

In-depth data analysis tools

Give your test results context.

Utilize a variety of tools to help you make sense of your test results. Learn what is the best rollout group for optimal impact, what other basket items are affected, what attributes are driving the outcome, and what is influencing the lift.

Stylized infographic of product screenshot showing what is the best rollout group for optimal impact, what other basket items are affected, what attributes are driving the outcome, and what is influencing the lift.

Our partners love to build tests with MarketDial

Create tests in minutes

Say goodbye to spreadsheets with automated, machine-learning-powered software.

Optimize profitability

Maximize ROI by decreasing investment risk. Avoid loss and invest in success with the foresight to know which is which.

Unify decision-making

Enhance company-wide communication with shared, universally understood results and data democratization.

IMPACT ANALYZER

Analyze the impact on revenue

Is a fleetwide rollout as fiscally wise as a targeted rollout? Analyze the different rollout options and determine what the impact will be for each.

Stylized infographic of product screenshot showing several ways that the MarketDial software can analyze the data you've given, this is sorted by location with a small color map of the United States with many map pins on it.
Stylized infographic of product screenshot showing Basket Composition indicating a type of wrap up chart that the MarketDial software can generate.
BASKET ANALYZER

Analyze how other basket items are affected

Is a promotion on milk also affecting egg sales? Evaluate how items purchased together are individually influenced by the tested initiative.

DRIVER ANALYZER

Analyze what is driving the test outcome

Is one demographic purchasing differently than another demographic? Establish which attributes, specifically, are driving the test results.

Stylized infographic of product screenshot showing the driver analyzer in the MarketDial software, Test summaries are offered sorted by level of importance with a percentage and a positive or negative success direction with green arrows pointing up and red arrows pointing down.
The testing culture that MarketDial created has helped us make much smarter decisions, both financially and for our customers, and it’s changed the way we do business.
— Joey Hobson, Executive Director of Category Management, Maverik
Output frequency

Stay up-to-date

Is the test integrating new, relevant data? Tests update data automatically — as frequently as daily.

Stylized infographic of product screenshot showing how regularly the client is updated via constant testing on this daily calendar that includes a loading icon to indicate an incoming test's results.
Share manager

Share with ease

Need to share your results with a colleague? Easily share test design and information with others in your organization.

Stylized infographic of product screenshot showing the sharing manager from the MarketDial software, showing test names and the URL's for sharing the lists.
Customization/Lift explorer

Customize how you analyze results

Are you needing to take a deeper dive into what is altering the lift? Explore lift results by type, department, level, and more.

Stylized infographic of product screenshot showing several means of customization that clients control, three tabs labeled Overview, Analyzer and Lift Explorer. Client can choose between Product View, Site View, Dates and Metrics.

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Want to learn more? Choose from the links to dive deeper into MarketDial.

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Client Services

Our scientists are your scientists

Put a name to your numbers.

Find what suits both your consumer and your bottom line. Test to understand which products, pricing strategies, and promotions are the right fit for ever-shifting consumer preferences.

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Test Design

Intuitive test design

Setting up test parameters has never been easier.

Say goodbye to time-consuming spreadsheets. The MarketDial app automates the test design process to ensure statistical, scientific, accurate results.

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ONBOARDING / DATA PROCESSING

Unparalleled onboarding assistance

Slice and dice your data with full client support.

Does your data feel daunting? Let MarketDial unpack it with you. We’ve got a team for that.

Ready to start experimenting?

Put us to the test. Let us answer all your innovative questions.