MarketDial assists consumer packaged goods brands in building accurate and effective in-store experiments. CPG’s use the MarketDial platform across multiple departments to answer these questions and more.
Pricing and Promotions
- How do different promotions impact sales, margins and units?
- Are there some promotions that are more effective than others?
- What impact do changes in price have on the business?
- How does price elasticity vary by category or customer segment?
Loyalty and Customer Experience
- Do loyalty programs improve performance?
- How do new business initiatives impact customers?
- Do certain customers respond to loyalty efforts better than others?
- What types of loyalty benefits are most effective with customers?
- Which types of visual merchandising are the most effective?
- Is the incremental investment in visual merchandising worth it?
- Does changing the layout, flow, and design improve store and/or category performance?