CPG

MarketDial assists consumer packaged goods brands in building accurate and effective in-store experiments. CPG’s use the MarketDial platform across multiple departments to answer these questions and more.

Pricing and Promotions

• How do different promotions impact sales, margins and units?
• Are there some promotions that are more effective than others?
• What impact do changes in price have on the business?
• How does price elasticity vary by category or customer segment?

Loyalty and Customer Experience

• Do loyalty programs improve performance?
• How do new business initiatives impact customers?
• Do certain customers respond to loyalty efforts better than others?
• What types of loyalty benefits are most effective with customers?

Visual Merch

• Which types of visual merchandising are the most effective?
• Is the incremental investment in visual merchandising worth it?
• Does changing the layout, flow, and design improve store and/or category performance?