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Minimize bias and maximize your testing results

By MarketDial / Apr 06, 2022

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By Ty Bodily / Apr 6, 2022

MINIMIZE BIAS AND MAXIMIZE YOUR TESTING RESULTS – READ THE WHITE PAPER

Solving the challenge of bias in A/B testing

It takes a robust set of site attribute data to achieve unbiased samples. But that can be difficult to obtain without the right tools.

what you’ll learn in this white paper

  • How to mitigate bias in A/B testing
  • Methodologies for selecting an accurate sample population
  • The value of weighting the most relevant variables