White Papers
White Paper Mastering attribution across marketing channels Accurately determining the contribution of each marketing channel to the overall sales outcome is crucial for retailers to optimize their marketing strategies and […]
Case Studies
Hoping to embed in-store A/B testing and analytics across their organization, Casey’s established a testing center of excellence. Learn how they did it and the difference it made.
News
Newspapers with the header “Business” on them behind a purple overlay. A white news icon in the lower left corner with the word “NEWS” in all caps below it. The image points to the article that discusses the Mastercard MarketDial lawsuit outcome.
White Papers
White Paper Pivotal questions to ask during the RFP process Testing to learn what works and what doesn’t in physical stores can be costly, difficult, and inefficient, but it doesn’t […]
Articles
MarketDial champions all retailers who test. And, while we undoubtedly want retailers to design their in-store tests on our app, we believe anyone conducting tests deserves a shout-out. Join us […]
Articles
With the phasing out of third-party cookies, marketers are now facing significant challenges when it comes to measuring the effectiveness of their campaigns. The ability to track user behavior and […]
Put us to the test. Let us answer all your innovative questions.
