Minimize bias and maximize your testing results
Solving the challenge of bias in A/B testing
It takes a robust set of site attribute data to achieve unbiased samples. But that can be difficult to obtain without the right tools.
Watch Ty Bodily discuss bias in testing, and read the white paper.
By Ty Bodily
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What you’ll learn in this white paper:
- How to mitigate bias in A/B testing
- Methodologies for selecting an accurate sample population
- The value of weighting the most relevant variables