White Paper

Quantifying online influence: Measuring the impact of online advertising in physical stores

How do you attribute the impact of online marketing campaigns to in-store outcomes?

Online retail and physical retail are inextricably connected. But how do you measure the cause and effect of marketing campaigns between the two? In an increasingly omnichannel retail environment, finding ways to evaluate these relationships is proving essential. Learn how testing with MarketDial bridges the bifurcated marketing gap, identifying specific online variables that influence in-store outcomes.

Learn about omnichannel advertising attribution. Read the white paper.

By MarketDial

What you’ll learn in this white paper:

  • How omnichannel attribution supports marketing and improved CX
  • Why it is difficult to measure online advertising impacts on in-store behavior
  • The ways testing isolates variables to show definitive drivers

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