White Paper
Solving the omnichannel data conundrum
Bridging the brick-and-mortar and e-commerce retail data gap
While e-commerce data can be noisy, brick-and-mortar data can be difficult to collect. Many retailers use different data platforms and methods for their different channels.
Learn how data from both channels can now be accurately combined and accessed in one platform for data continuity. Read the white paper.
By Sarah Jacobsen
What you’ll learn in this white paper:
- The challenges with organizing and obtaining omnichannel data
- Comparison of difference-in-differences and year-over-year methodologies
- The benefits of having both brick-and-mortar and e-commerce data available in one platform
