White Paper

The power of precision: Mastering control selections for in-store testing

How to ensure you have well-matched controls for A/B testing in stores.

With A/B testing, the more a control group aligns with a treatment group, the easier it is to reduce noise and identify how a specific change impacts outcomes. At MarketDial, we understand how vital accurate control selections are. That’s why we’ve created an app that can automate the process for you.

Learn all about control selection. Read the white paper.

By MarketDial

What you’ll learn in this white paper:

  • Identifying objectives and pinpointing strong hypotheses
  • Determining and setting test parameters and avoiding biases
  • Democratizing data across leadership and teams with test steering committees

Ready to start experimenting?

Put us to the test. Let us answer all your innovative questions.