The rhythm and rhyme of retail test implementation
Best practices for orchestrating successful in-store a/b tests
Automated software such as MarketDial is crucial to gaining accurate, timely retail test outcomes, and understanding the process from hypothesis to analysis can set you on the right track for proven success.
Learn the best methods for setting up testing protocols. Read the white paper.
What you’ll learn in this white paper:
- Identifying objectives and pinpointing strong hypotheses
- Determining and setting test parameters and avoiding biases
- Democratizing data across leadership and teams with test steering committees