White Paper

The rhythm and rhyme of retail test implementation

Best practices for orchestrating successful in-store a/b tests

Automated software such as MarketDial is crucial to gaining accurate, timely retail test outcomes. Understanding the process from hypothesis to analysis can set you on the right track for proven success.

Learn the best methods for setting up testing protocols. Read the white paper.

By MarketDial

What you’ll learn in this white paper:

  • Identifying objectives and pinpointing strong hypotheses
  • Determining and setting test parameters and avoiding biases
  • Democratizing data across leadership and teams with test steering committees

Ready to start experimenting?

Put us to the test. Let us answer all your innovative questions.