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MarketDial champions all retailers who test. And, while we undoubtedly want retailers to design their in-store tests on our app, we believe anyone conducting tests deserves a shout-out. Join us […]
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With the phasing out of third-party cookies, marketers are now facing significant challenges when it comes to measuring the effectiveness of their campaigns. The ability to track user behavior and […]
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In an era where marketing tools are constantly evolving, the ability to accurately attribute marketing efforts to sales is more critical than ever. Traditional methods of marketing attribution, while useful, […]
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Red Lobster, once a beloved staple of American dining, is now facing bankruptcy, plagued by a series of strategic missteps and economic challenges. Among these, the Ultimate Endless Shrimp promotion […]
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Understanding omnichannel customer behavior is not just beneficial—it’s critical for retail survival and growth. To optimize their operations and marketing strategies, retailers must navigate online platforms, brick-and-mortar stores, and various […]
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Private-label products are more than just an alternative to national brands—they are an essential part of a retailer’s strategy for building brand loyalty and improving profit margins. To effectively expand […]
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