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The testing culture that MarketDial created has helped us make much smarter decisions, both financially and for our customers, and it’s changed the way we do business.

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The benefit we’ve had from using MarketDial is that it’s such a user-friendly application for any member of my team to jump straight into and be able to learn – with a very short training window – and pick up the usability almost instantly.
No major investment around changing the direction of the organization that requires capital should happen without the influence of MarketDial being used to test whether it’s going to be effective or not. Ensuring it is embedded into our processes and our disciplines is by far the most important thing that we’re doing right now.
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