EASY STEP-BY-STEP TEST BUILDER
MarketDial will guide you through the process of building an accurate test by helping you select the quantity stores sampled, which are the optimal stores to include in the sample, ideal test length, and more.
Almost no training is required for analysts in any department to become A/B testing experts.
TIME & RESOURCE SAVER
Reduce the amount of time analysts spend building and analyzing tests. Redeploy resources to more strategic needs.
AUTOMATED DATA UPLOAD
Easily load your transaction data with no transformations required. We’ll even help automate the process.
Send any store attribute data you have on hand – square footage, store type, seats, parking spaces, customer satisfaction survey results, etc.
ADD LOCATION & LOCAL DEMOGRAPHIC DATA
MarketDial automatically performs trade-area analysis to enrich your data with consumer demographic and competitive location data.
All data is stored on our highly-secure Google Cloud servers.
WIDE RANGE OF APPLICATIONS
Test promotions, pricing changes, staffing levels, store remodels, category management initiatives, promotions, and more!
TRACK PROGRESS & INCREASE EFFICACY
Look back at prior initiatives to estimate how effective they were at driving KPIs.
All data MarketDial receives can be analyzed in a test. See the impact of an initiative on revenue, profit, guest count, CSAT, etc.
Accurate, reliable testing toolkit
MarketDial moves with you—access test results in any web browser at any time
Best-in-class data science woven throughout MarketDial’s software
Uncover and avoid hidden testing bias in sample selection and analysis
Right-size tests to ensure a cost-efficient testing regimen
Built by ex-McKinsey and -BCG consultants