Modern Test and Learn
Build a testing menu specifically for Starbucks
Starbucks teams already test in-store. MarketDial can help you test faster, with less friction, and help gain broader adoption across departments.
The best of the best use MarketDial to optimize their retail operations
and many more
You’re Already Investing in Test and Learn
Starbucks already uses in-store testing to inform important decisions.
MarketDial doesn’t replace that approach — we make it simpler, faster, and more cost-effective to run the same tests at greater scale.
When Testing Becomes a Bottleneck
MarketDial would help not only the testing team, but all Starbucks teams would benefit from testing – menu changes, pricing, operations, and strategy.
Common challenges we hear from retailers who switch to MarketDial:
- Menu and pricing teams wait to get tests designed and approved
- Operations teams struggle to test process changes quickly
- Strategy and analytics teams become a central dependency
- Testing capacity limits how many ideas can be explored
The result: fewer tests, slower learning, higher cost per decision.
How Starbucks teams could use MarketDial
Pricing & Promotions
Quickly validate menu price moves, bundles, and promotions at the store level—without slowing execution cycles.
Layout
Test restaurant changes, kiosk placement, and signage with statistically sound control groups across regions.
Store Operations
Evaluate operational changes (labor models, service initiatives, store processes) before scaling system-wide.
MarketDial is designed for accessibility – not just specialists
With MarketDial:
- Tests designed in minutes, not days
- Easy to use modern interface
- Built for everyday restaurant decisions
- Rigor without dependency
Starbucks could have
More tests. Better decisions. Faster learning.
MarketDial is trusted by retailers who want to scale testing responsibly
Retailers use MarketDial to validate initiatives before rollout—reducing risk, increasing confidence, and aligning teams around evidence instead of opinion.
True Partnership
Watch the video from one of MarketDial’s happy customers explaining MarketDial’s true partnership approach compared to other test and learn providers.
Worth a Conversation?
If Starbucks is exploring ways to make test and learn faster, more accessible, and more embedded across the business, we’d welcome a conversation.
No commitment.
No disruption to existing processes.
Just a discussion about what better testing could look like.