What to expect in this webinar:
- Learn how DICK’S Sporting Goods applies a data-driven approach to its in-store decisions
- See the type of testing DICK’S conducts to determine optimal results
- Hear how MarketDial supports effective in-store retail testing through a defined six-step process
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary. Until companies see the value of in-store retail testing in action, they might not understand the benefits it can deliver.
Leading omnichannel retailer DICK’S Sporting Goods takes a highly data-driven approach to the strategies it implements in-store. In partnership with retail testing vendor MarketDial, DICK’S has leveraged testing to make decisions that directly impact in-store engagement, customer experience and its bottom line.