White Paper

Achieving high confidence

Why patience in reading test results is key

Many retailers and businesses who conduct A/B testing at their physical sites wonder how long they need to run a test before they can trust the results and make a decision.

Learn how long is long enough and how the length of a test impacts statistical significance here.

By Ally Mauldin

What you’ll learn in this white paper:

  • What is confidence in testing and why does it matter?
  • What are the minimal lengths required to get reliable test results?
  • How patience leads to optimal decisions.

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Put us to the test. Let us answer all your innovative questions.