White Paper
In-store A/B testing: Operational strategy handbook
How to ace test implementation
While many retailers regularly conduct online A/B testing, fewer are willing to tackle in-store A/B testing. Why? They are intimidated by what they perceive as operational complexity. By integrating a few simple principles, in-store A/B testing can become second nature and infuse your retail strategies with powerful, streamlined decision intelligence.
Access the handbook here.
By Lynn Zhang
Share this handbook
What you’ll learn in this handbook:
- How to designate key roles in the testing process
- Ways to start small, prioritize, and achieve organizational alignment
- Best practices for test implementation
