White Paper

In-store A/B testing: Operational strategy handbook

How to ace test implementation

While many retailers regularly conduct online A/B testing, fewer are willing to tackle in-store A/B testing. Why? They are intimidated by what they perceive as operational complexity. By integrating a few simple principles, in-store A/B testing can become second nature and infuse your retail strategies with powerful, streamlined decision intelligence.

Access the handbook here.

By Lynn Zhang

What you’ll learn in this handbook:

  • How to designate key roles in the testing process
  • Ways to start small, prioritize, and achieve organizational alignment
  • Best practices for test implementation

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