Ask MD is the new chatbot inside MarketDial that answers questions about your tests, results, and how to use the platform.
Ask MD is here to make tests and results easily accessible. The chatbot explains test results in a simplified way. Quick enough for data scientists and analysts to grab what they need, and simplified for everyone else to ask their own questions about a test.
Now, a merchandising lead can ask why a test underperformed. Finance can pull increases by metric across every version of a price test. Marketing can check whether a promo worked before the next one goes out. With wider access, MarketDial is now part of how marketing, merchandising, operations, and finance all make decisions.
Other ways to use Ask MD:
- Big-picture questions. Looking across every test an organization runs to surface comparisons and patterns, including where new testing opportunities might be.
- Comparisons across tests or charts. Pulling results from multiple test versions or multiple Custom Charts into one place, instead of checking each one separately.
- Executive-ready summaries. Turning a test’s results into something ready to present to stakeholders, recommendation included.
What’s Next? MarketDial’s MCP Connector
MarketDial recently rolled out an MCP connector. It provides a secure, read-only view of test results, site data, product hierarchies, and rollout analyses, regardless of which AI assistant a team uses.
An analyst prepping a deck for leadership can pull a test’s results straight into it, and a category manager can ask about a test from inside the AI assistant they already use, without logging into MarketDial. That assistant can also compare results across tests or spot patterns across a whole testing program.
The connector is read-only, so nothing about your MarketDial account changes. It works with Claude, ChatGPT, or any other MCP-compatible assistant.
MarketDial is committed to adding AI to the platform where it makes sense. Thoughtful use of AI is the standard as MarketDial grows and continues to improve.
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