Fine-tuning the art of merchandising

  • Convenience Stores
  • CPG
  • Grocery
  • Restaurant
  • Retail

It was once believed that a beam of light came from the eye. The word visual stemmed from this belief, referring to what emanated from the eye rather than to what the eye ingested or saw. Visual merchandising in retail iterates on this definition; it is the arrangement of goods in a way that is appealing to shoppers. But it is not so much about shaping what consumers see as it is about shaping what consumers desire…

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