Articles
DICK’s Sporting Goods ran an in-store staffing test with MarketDial to find how much added labor pays for itself. Of three staffing models tested against matched control stores, a high increase in engagement specialists lifted sales, conversion, and customer satisfaction enough to offset its added labor cost.
Articles
Ask MD is the new chatbot inside MarketDial that answers questions about your tests, results, and how to use the platform.
Articles
One of the clearest ways to understand MarketDial is to walk through the testing process.
A convenience chain wants to test a slightly fancier-than-normal coffee machine to increase sales in the coffee segment of the business. These machines are expensive. They’re about $10,000 per machine, so they want to test whether this change will increase coffee revenue before they decide to buy machines for all their stores.
Articles
The retail market has rarely been more uncertain. The retailers navigating this successfully aren’t moving slower — they’re testing smarter. Over the past year, MarketDial has analyzed hundreds of in-store […]
Articles
The 2025 holiday shopping season is underway, and a defining factor this year is the rising influence of AI in how consumers shop and how retailers operate. According to research […]
Case Studies
How testing can drive competitive strategy and resource allocation Renovations are an important investment for retail stores. They aim to modernize facilities, improve customer experience, and ultimately drive higher sales […]
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