Articles
Ask MD: The AI-powered Chatbot Inside MarketDial
- AI
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Ask MD is the new chatbot inside MarketDial that answers questions about your tests, results, and how to use the platform.
Retail
Articles
From Hypothesis to Results: How MarketDial Builds a Test
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
One of the clearest ways to understand MarketDial is to walk through the testing process.
A convenience chain wants to test a slightly fancier-than-normal coffee machine to increase sales in the coffee segment of the business. These machines are expensive. They’re about $10,000 per machine, so they want to test whether this change will increase coffee revenue before they decide to buy machines for all their stores.
Articles
Retail Innovation in 2025: Why Testing Is the Smartest Way Forward
- Convenience Stores
- Grocery
- Restaurant
- Retail
The retail market has rarely been more uncertain. The retailers navigating this successfully aren’t moving slower — they’re testing smarter. Over the past year, MarketDial has analyzed hundreds of in-store […]
Articles
Why Testing Matters More Than Ever When Retailers Use AI During the Holiday Rush
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
The 2025 holiday shopping season is underway, and a defining factor this year is the rising influence of AI in how consumers shop and how retailers operate. According to research […]
Case Studies
Quantifying the impact of store renovation closures
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
How testing can drive competitive strategy and resource allocation Renovations are an important investment for retail stores. They aim to modernize facilities, improve customer experience, and ultimately drive higher sales […]
Articles
How Smaller Store Footprints Are Driving a New Era of Retail Testing
- Retail
The Shrinking Store, The Rising Stakes Retail footprints are shrinking. Whether by design or necessity, brands are downsizing locations, converting to microformats, or turning to urban concepts with less square […]
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Testing Cases
See who’s testing, what they’re testing, why they’re testing, and how it’s transforming the retail industry.
Testing Culture
When everyone’s on the same page, decisions are easy. Discover how data democratization is reshaping businesses.
Testing Experts
Whether you are a testing expert or you need a testing expert, get professional insights on testing methodologies.
Testing Matters
Follow current retail trends and explore how testing generates successful outcomes across every vertical.