Browse through our collection or spend the day here. Our library has been created to bolster your testing repertoire. Learn from data science experts and field experts, explore applicable use cases, and read about relevant news and retail trends.
Webinars
Convenience Stores
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary.
Articles
Inflation occurs when prices spike but the value in money does not change, resulting in consumers getting less for the same amount of money. For example, if you purchase groceries from a store, and it costs you $100, but the following year it costs you $105 for the exact same items, then inflation for that year is 5%.
Case Studies
For four generations the family-owned convenience-store chain has focused on providing exceptional service and exceeding customer expectations. Established in 1959 in Hampton, Iowa, the chain has since grown to employ 5,000 associates in 400 stores across 11 states in the Midwest and the Mountain West.
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Articles
The Shrinking Store, The Rising Stakes Retail footprints are shrinking. Whether by design or necessity, brands are downsizing locations, converting to microformats, or turning to urban concepts with less square […]
Introduction: Why Smart Retailers Don’t Guess In an industry where customer preferences change quickly, competition is fierce, and margins are razor-thin, guessing is a dangerous game. Retailers, grocers, and convenience […]
Articles
Technology as a Retail Growth Engine Retail is in the midst of a digital transformation. From artificial intelligence to self-checkout systems, technology is reshaping how retailers operate and serve customers. […]
Articles
Navigating the Modern Retail Landscape In today’s rapidly evolving retail environment, staying ahead requires more than intuition—it demands data-driven decisions. Retailers, grocers, and convenience stores face constant challenges: shifting consumer […]
White Papers
White Paper Mastering attribution across marketing channels Accurately determining the contribution of each marketing channel to the overall sales outcome is crucial for retailers to optimize their marketing strategies and […]
Case Studies
Hoping to embed in-store A/B testing and analytics across their organization, Casey’s established a testing center of excellence. Learn how they did it and the difference it made.
News
Newspapers with the header “Business” on them behind a purple overlay. A white news icon in the lower left corner with the word “NEWS” in all caps below it. The image points to the article that discusses the Mastercard MarketDial lawsuit outcome.
White Papers
White Paper Pivotal questions to ask during the RFP process Testing to learn what works and what doesn’t in physical stores can be costly, difficult, and inefficient, but it doesn’t […]
Articles
MarketDial champions all retailers who test. And, while we undoubtedly want retailers to design their in-store tests on our app, we believe anyone conducting tests deserves a shout-out. Join us […]
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