White Paper

The combined power of A/B testing and Market Mix Modeling

Mastering attribution across marketing channels

Accurately determining the contribution of each marketing channel to the overall sales outcome is crucial for retailers to optimize their marketing strategies and allocate resources effectively.

Learn how a combination of A/B testing and Market Mix Modeling (MMM) creates a powerhouse attribution solution here.

By Johnny Stoddard

What you’ll learn in this white paper:

  • What are the pros and cons of MMM?
  • Why is A/B testing an effective attribution model?
  • How do A/B testing and MMM complement one another?

Ready to start experimenting?

Put us to the test. Let us answer all your innovative questions.