Quantifying the impact of store renovation closures

How testing can drive competitive strategy and resource allocation

Renovations are an important investment for retail stores. They aim to modernize facilities, improve customer experience, and ultimately drive higher sales and profitability over the long term.

However, in the short term, they require high capital investment and are highly disruptive – closing off parts of the store, changing traffic flow, and altering the shopping experience for regular customers. 

Learn more about how one of MarketDial’s customers test the impact of renovations here.