A toast to testing: February 2023

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MarketDial champions all retailers who test. And, while we undoubtedly want retailers to test with us, we believe anyone conducting tests deserves a shout out. Join us each month as we raise a toast to some of the remarkable initiatives being tested by diverse retail organizations.

General Mills tests Blue Buffalo worldwide

The Blue Buffalo brand seeks to humanize and naturalize its pet food offerings for both cat and dog feeding. It sees a $30 billion dollar opportunity in international markets and began by testing in China. The brand now intends to increase offerings in China and start testing across international markets. 

McDonald’s and Krispy Kreme expand testing

What began as a test in nine stores in Louisville, Kentucky, is now expanding to 160 locations in both Louisville and Lexington. McDonald’s and Krispy Kreme have teamed up to offer three varieties of doughnuts (Original Glazed, sprinkled chocolate iced, and chocolate-iced Kreme filled) to McDonald’s customers. 

Restaurants continue experimenting with subscription models
Taco Bell continues to iterate on its $10 Taco Lover’s Pass, giving subscribers a free taco every day for a month. Panera has raised its Unlimited Sip club price from $9 to $11 a month but now includes 26 beverages and has added a free delivery service to members, and P.F. Changs offers Platinum privileges to members paying a monthly $6.99 membership fee. 

Kroger, Lowe’s, and Safeway test ways for consumers to unlock merchandise

Seeking to prevent theft, more stores have begun locking up merchandise. But they then face the challenge of reduced sales, sometimes by up to 25%. To combat this dilemma, Kroger, Lowe’s, and Safeway are each testing technology that can assist consumers with accessing the products.  

AllModern flagship serves as test for future stores

In a bid to move from online to a physical store, AllModern has opened a flagship store in Massachusetts to test the waters. The store’s design seeks to align the online convenience with the in-store experience, melding the best of both worlds. 

Apple tests buy now, pay later

For those Apple fans hoping for more payment options besides credit cards, Apple is working on the option to split out the cost of a purchase over a six-week period, paid in four installments without additional fees. 

How about you? What are you testing? Did you know testing enables you to see the impact of your ingenious ideas before implementing a large-scale rollout?

Make informed decisions by putting all your retail initiatives to the test with MarketDial. Learn more about the retailers who trust us as their test-and-learn partner, and read about the exciting things tested and toasted by MarketDial here: Case Studies

If you would like to be toasted or would like to raise a glass to a testing retailer, please contact us at: [email protected]

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