MarketDial announces new partnership with Casey’s General Stores

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Salt Lake City, UT, May 1, 2023 – MarketDial, a leading retail analytics and test-and-learn platform, today announced a new partnership with Casey’s General Stores, Inc. the third-largest convenience store retailer and fifth-largest pizza chain in the United States. With this new agreement, MarketDial will provide test-and-learn software, deep data analytics, and comprehensive client services for Casey’s General Stores, Inc.

The partnership will empower Casey’s to democratize in-store testing by providing a centralized, easy-to-use solution that automates the data science needed to develop and analyze statistically valid brick-and-mortar tests.

“We are very excited about the opportunity to gain greater insights into how our strategic store initiatives perform and then use those insights to better inform our decisions,” said Pierre Hakim, Vice President, Data and Analytics for Casey’s. “Our partnership with MarketDial will help us learn fast and invest in those initiatives we know will provide the most value to our guests.”

“We are thrilled to have the opportunity to partner with Casey’s and are excited to assist them in finding more ways to innovate and continue to enhance the customer experience,” said Johnny Stoddard, Chief Customer Officer and Cofounder for MarketDial. “MarketDial is uniquely qualified to meet the strong demands of growing retail organizations like Casey’s, and we look forward to their involvement in co-developing our client-driven roadmap as we continue to grow together and meet our shared goals.”

About Casey’s General Stores

Casey’s is a Fortune 500 company (NASDAQ: CASY) operating over 2,400 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, and a wide selection of beverages and snacks. Learn more and order online at, or in the mobile app.

About MarketDial

MarketDial helps retailers create a culture of experimentation for their physical locations with a user-friendly in-store testing solution. The MarketDial platform is intentionally easy to enable robust insights, creating your source of truth faster and cost-effectively, with support that is championed by a customer success team that truly helps you succeed. We support the data scientist but also cost-effectively empower everyone who needs to know “what if.”

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