This new partnership will allow the sporting goods retailer to utilize MarketDial’s cloud-based software to test in-store solutions prior to implementation.
Salt Lake City, Oct. 25, 2022 – Today, we are excited to announce a partnership with DICK’S Sporting Goods, the leading U.S.-based omnichannel retailer that serves athletes and outdoor enthusiasts. As of August 2022, MarketDial and DICK’S entered an exclusive multi-year partnership.
Based in Utah, MarketDial is an innovative, cloud-based, software company that offers brick-and-mortar retail companies the ability to create and analyze A/B tests to optimize promotions and grow store productivity.
“The decision to partner with MarketDial was simple,” said Kristin Boyle, VP, Athlete Insights & Marketing Analytics. “The MarketDial team has proven to be a strategic, flexible partner that works closely with us on our needs to quickly turn customer data and insight into actions.”
MarketDial’s software also helps to maximize budgets by measuring and evaluating the ROI of marketing, operations, and other strategic initiatives. The partnership will empower DICK’S to test initiatives rapidly, regularly, and precisely in stores.
“The team at MarketDial is thrilled to partner with DICK’S Sporting Goods on their in-store testing strategy. Their team has a strong belief in trusting data-driven decisions. They have been a great partner through the proof-of-concept period, and we look forward to working with them in the years to come,” said Morgan Davis, CEO, and Co-Founder, MarketDial.
MarketDial helps retailers create a culture of experimentation for their physical locations with a user-friendly in-store testing solution. The MarketDial platform is intentionally easy to enable robust insights, creating your source of truth faster and cost-effectively, with support that is championed by a customer success team that truly helps you succeed. We support the data scientist but also cost-effectively empower everyone who needs to know “what if.”
That’s why more than 100 leading companies and global brands rely on MarketDial to reveal opportunities for sure success before they risk repeat failure.
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE:DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports make people better, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives.