Mitigating risk and optimizing opportunity with in-store testing
Making the case for testing
In the retail world, when you learn from hindsight, you’ve already lost money. Want the gift of foresight?
Watch Morgan Davis discuss why those who test have a significant advantage in the current retail climate, and read his white paper.
By Morgan Davis
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What you’ll learn in this white paper:
- In-store testing outcomes statistics
- How misguided perceptions about testing can hold retailers back
- The value of failure foresight