How do you measure Retail Media Network success?
$52 Billion
Will be spent by brands on RMN in 2023 with almost zero ROAS attribution.
Test to understand what promotions are producing optimal return on ad spend across vendors and channels.
$700 Million
Companies earning over $1B stand to gain $700M in three years by investing in CX.
Test to find the Goldilocks of customer satisfaction. Know if your RMN campaigns are underwhelming, overwhelming, or just right.
$886 Billion
Current valuation of the global AdTech industry. Which tech is right for you?
Test to learn which RMN tech investments are generating the highest ROI at your sites: geofencing, smart screens, RFID, all of the above.
Validate Value
While leveraging the untapped revenue of selling on-site advertising appeals to retailers, there is an increasing tension between enhancing the customer journey without hampering it with advertising overload. To further complicate things, partners and manufacturers need attribution to validate the model and justify the cost. Yet unlike online marketplaces, attributing in-store advertising spend to definitive sales can be difficult.
Many solutions to these dilemmas are expensive and resource intensive, but MarketDial offers a turnkey solution with statistically accurate A/B testing that follows best practices used in digital advertising.
Measure Merit
By testing RMN sites against control sites, retailers can:
- Measure CX. Assess customer responsiveness to varying campaigns through lift fluctuations.
- Measure attribution. Learn how promotions are driving both product and category sales.
- Measure AdTech. Compare how different advertising technologies are performing against one another.
Analyze Attribution
MarketDial’s analytic tools allow marketers to see how other basket items are impacted by promotions, explore lift, and even identify ideal sites for rollout. Most retailers already conduct these tests and analyses online. Now it’s time to get the same attribution data for physical retail locations.
Test your initiatives with with retailers
Ready to test us out? The testing data that MarketDial can provide will give you more complete data than any other platform. Learn more about our testing expertise
Learn more about our testing RMN
When you’re a large organization, most of your capital investments are multi-million dollars. If you just get one of those decisions right where it could have gone wrong, you’ve paid for it.”
Explore more resources
Webinars
How DICK’S Sporting Goods leverages testing to take data-driven action
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary.
Articles
Can A/B testing on pricing help bandage the inflation bleed?
- Convenience Stores
- CPG
- Grocery
- Restaurant
- Retail
Inflation occurs when prices spike but the value in money does not change, resulting in consumers getting less for the same amount of money. For example, if you purchase groceries from a store, and it costs you $100, but the following year it costs you $105 for the exact same items, then inflation for that year is 5%.
Case Studies
Kum & Go uses MarketDial to validate customer loyalty and sales lift with adoption of mobile app
- Convenience Stores
For four generations the family-owned convenience-store chain has focused on providing exceptional service and exceeding customer expectations. Established in 1959 in Hampton, Iowa, the chain has since grown to employ 5,000 associates in 400 stores across 11 states in the Midwest and the Mountain West.