Join Morgan Davis, CEO of MarketDial, to hear why retailers who test have a significant advantage over those who are not testing. Listen as he debunks the four false perceptions that inhibit companies from testing, and learn how successful retailers use test data to drive profit and protect shareholder value.
What to expect in this webinar:
- Learn the value of failure foresight
- Get statistics on in-store testing outcomes
- See how misperceptions about testing can stifle profitability