MarketDial retail testing with Kum & Go – A safety net to plan for the unexpected


24 mins

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What to expect in this webinar:

  • Learn how Kum & Go utilized MarketDial to assess the effectiveness of its loyalty app
  • See how Kum & Go and MarketDial partnered to differentiate between loyalty behavior and quarantine-related behavior during the pandemic
  • Hear how MarketDial supports agile solutions to challenging test and learn scenarios

Machine learning, AI algorithms, and automated software all make in-store testing more efficient. But some problems can’t be solved by a machine alone. At MarketDial, client success depends on flexible approaches to app development. We work alongside you to find and co-create solutions to your test and learn data dilemmas.

Watch Kum & Go’s Data Scientist Carrie Gosnell discuss how they collaborated with MarketDial to develop a testing method that helped ensure their loyalty initiative was successful.

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