Retail’s favorite test and learn platform.
Test small, learn big.
MarketDial automates A/B testing for retail stores, empowering you to test your innovations on a small scale to quickly determine the full-scale impact. That means each of your in-store decisions can now be based on proven success.
Design and analyze your tests with MarketDial.
The best of the best use MarketDial to optimize their retail operations
and many more
CUSTOMER STORIES
Test to stay ahead of the curve
When you know an outcome will succeed or flop before you invest in it, you have a clear advantage over those who invest and discover the outcome in hindsight.
Ensuring that MarketDial is embedded into our processes and disciplines is by far the most important thing we’re doing right now.
Doug Frank, Head of Space and Insights/General Manager for Data and Analytics
The MarketDial platform offers the flexibility and value we need to optimize our in-store strategies and ensure that we are providing the best possible experience for our customers.
Michael DeVries, VP, Transformation Management Office
Our partnership with MarketDial will help us learn fast and invest in those initiatives we know will provide the most value to our guests.
Pierre Hakim, Vice President, Data and Analytics
If the question is about saving time with MarketDial, I will tell you that it can save you time, but time may not even be the biggest factor; it’s the money that you can save – the money it can save you by not making mistakes is, from a fiduciary standpoint, extremely important to us in our organization.
Joey Hobson, Executive Director of Category Management
MarketDial has been an incredible partner, with their expertise matched by their responsiveness. They work to address complex business tests to arrive at an answer that we believe in and trust.
Steve Cirulis, Chief Financial Officer
After we launch there is no redo button, and we have to guarantee that we can gain some insights somehow. As we move forward in all important investments in our company and our offerings to our customers, testing is playing a very critical role in the determination of our success.
Carrie Gosnell, Data Scientist
The MarketDial team has proven to be a strategic, flexible partner that works closely with us on our needs to turn customer data and insights into actions.
Kristin Boyle, VP, Athlete Insights & Marketing Analytics
INDUSTRIES
Test to illuminate optimal retail solutions
Drive traffic from the pump to the register
Your customers choose your location for a reason. Why not tell them about your awesome limited-time breakfast item? Test to gain foresight into targeted food promotions, EV installation benefits, gas payment methods, loyalty behavior, employee engagement, and demographic influences.
Need something else tested? No problem. You’re fully covered.
Give your product a front-row seat
Treat your products like the VIP’s they are. Know exactly where products should be placed when your customers are ready to buy. MarketDial lets you test to gain foresight blocking strategies, brand affinity, package design, display sizes, shelf space, product attributes, pricing strategies, planograms, and promotions.
Need something else tested? No problem. You’re fully covered.
Measure consumers’ changing tastes
Your customers need to eat. It’s kind of part of our DNA. But what they’re buying while at your store depends on various factors, and while you can’t always control those factors, you can control how you identify, adapt to, and accommodate shifting consumer needs. Test to gain foresight into consumer behavior, effective product blocking, product correlations, targeted marketing, display technologies, pricing changes, competitor impact, food preparation options, layouts, employee satisfaction, sustainability initiatives, and sourcing strategies.
Need something else tested? No problem. You’re fully covered.
Mitigate operating costs and maximize profits
Your customers cleaned their plates, complimented the meal, and left a one-star review. What happened? MarketDial lets you dig into your data and identify hard-to-see consumer trends. Test to gain foresight into factors contributing to employee turnover, menu preferences, condiment distribution, drink distribution, portion control, curbside pickup options, how apps drive physical traffic, and loyalty programs.
Need something else tested? No problem. You’re fully covered.
Ensure your offerings remain relevant
Your customers are shopping in-store for the experience they can’t have online. Why not give it to them? Test to gain foresight into consumer preferences, pricing, promotions, loyalty, customer experience, merchandising, labor spend, operations solutions, competitor impact, employee satisfaction, incentive programs, new technologies, cannibalization risk, and demographic influences.
Need something else tested? No problem. You’re fully covered.
Roles
Test to exceed your business goals
Democratize your data across all levels of your organization, maximizing collaboration with uniform results.
Let machine-learning-powered solutions do the heavy lifting for you. Eliminate spreadsheets and time-consuming calculations with automated technology.
Protect your bottom line by avoiding initiatives that would deplete shareholder value.
Definitively know your return on ad spend to enable investing only in campaigns with high returns.
Gain insights into what blocking, displays, layouts, and product designs most aligned with current consumer buying patterns.
Maintain productive inventory flows and reduce employee turnover with valuable insights into both consumer and employee behavior.
95 NPS
Our partners love the MarketDial app. The user-friendly automation makes testing a snap so you can get answers you need when you need them.
10:1 ROI
Guaranteed. Many clients see an even higher return on investment – sometimes after only one test. With multiple tests, the ROI sky rockets.
120
Hours saved per test. Now multiply that by 12 tests per month, and you’ve saved almost 1,500 hours. More tests mean even more savings.
Meet Our Team
Our data scientists are your data scientists
MarketDial is more than a testing solutions platform, it’s a partnership. Our high-caliber data scientists become a trusted extension of your team, providing you with dependable, ongoing support whenever you need it. No metered, monthly hours. No hidden costs.
Are there initiatives you want to test?
Ready to start having more confidence in your decisions? Fill out the form, and a MarketDial specialist will reach out to answer all your questions. We’re here to support you.
Contact Us
Where to next?
Want to learn more? Choose from the links to dive deeper into MarketDial
White Paper
Mitigating risk and optimizing opportunity with in-store testing
Retail
In the retail world, when you learn from hindsight, you’ve already lost money. Want the gift of foresight?
Case Study
Woolworths innovates to improve its customer experience, driving gains in a key product category
Grocery
An Australian supermarket searched for a competitive advantage in a hyper-competitive market. What they found drove sales through employee engagement and customer experience.
News
MarketDial Announces New Partnership with Casey’s General Stores
Retail
The partnership will empower Casey’s to democratize in-store testing by providing a centralized, easy-to-use solution that automates the data science needed to develop and analyze statistically valid brick-and-mortar tests.
Ready to start experimenting?
Put us to the test. Let us answer all your innovative questions.